Norimomo : from the sea to the plate
The Norimomo brand, founded in 2021 by Momofuku Co., Ltd. in Kuwana, Mie Prefecture, has set itself the goal of preserving the tradition of nori for the next 100 years. The company considers nori to be a “gift from the sea, a blessing from nature” and seeks to raise awareness of its importance as the number of producers declines and marine ecosystems change. Their mission is to pass on the skills and culture associated with this iconic seaweed, while inviting more consumers to discover its varied flavors depending on the season and region.
What sets Norimomo's nori apart is its artisanal approach and respect for the product's origins. The company carefully selects the sheets according to their terroir, texture, and aroma, thus guaranteeing superior quality and a unique taste identity. Norimomo also collaborates with local producers to ensure fair remuneration and the sustainability of nori cultivation. This approach, which combines sustainability, traceability, and taste sets Norimomo apart from large-scale nori brands.